I Want it All and I Want it Now!

In this era that we live in, it seems that everyone wants it right now!

We have fast food, lottery tickets, and even a drive through church to make things more convenient. Some call it a microwave mentality, I call it a recipe for failure.


Th original Willy Wonka and the Chocolate Factory is one of my favorite movies and I’d like to share one of the scenes that illustrates this immediate mindset. Although movies tend to over dramatize things, this scene is not much of an exaggeration, especially if you consider that we see this type of behavior in toy stores everywhere, much to the chagrin of others. Then, this habit turn into an everlasting problem.

Circa 1971

Spoken: (Veruca) I want a golden goose! Gooses, geeses, I want my geese to lay gold eggs for Easter. I want a feast

Spoken: (Veruca’s Father) You ate before you came to the factory.

(Veruca sings) I want a bean feast.

Spoken: (Veruca’s Father) Oh, one of those.

(Veruca) Cream buns and doughnuts and fruitcake with no nuts so good you could go nuts.

Spoken: (Veruca’s Father) You can have all those things when you get home.

This is where it really gets good. : )

(Veruca) No, now! I want a ball, I want a party. Pink macaroons and a million balloons and performing baboons and Give it to me now. I want the world, I want the whole world. I want to lock it all up in my pocket It’s my bar of chocolate Give it to me now!

I want today I want tomorrow I want to wear ’em like braids in my hair and I don’t want to share ’em!! I want a party with roomfuls of laughter Ten thousand ton of ice cream. And if I don’t get the things I am after I’m going to scream!

I want the works, I want the whole works! Presents and prizes and sweets and surprises of all shapes and sizes. And now! Don’t care how I want it now! Don’t care how I want it now!

And . . . scene.

Yeah, Yeah, Yeah . . .

Veruca, like many of us, has no patience and has not been taught a crucial lesson: that in order to get something of value, you have to work for it. She wants it all for nothing. But that’s impossible or unsustainable. And it goes against the natural laws of nature and mankind, effort yields results and everything yields to effort.

“Continuous effort – not strength or intelligence – is the key to unlocking our potential.” -Liane Cordes

Whether you’re broke and trying to increase your income or out of shape and trying to become healthier, whatever it is, when it’s significant or life changing, it won’t happen in an instant but you can overcome it or create it. In order for it to happen, you have to earn it, and deserve it. Instead of diligently pursuing a goal, we often try to find a short cut or find a quick fix, and we fail. Instead of trying to find a quick solution, know that you can slowly but surely achieve all that you desire.

You should have way more confidence in your ability to earn a fortune than in that lotto ticket having a chance of winning you one.

Getting a Sense of Things

Have you ever witnessed a spider spin a web? Did you know they release the first length of thread into the wind? If it catches they begin the painstaking process of spinning the web. If not, they throw it again until it does. That’s patience. I’m sure we all know many people who would give up if the first thread didn’t catch as quickly as they’d like.

“Patience is waiting. Not passively waiting. That is laziness. But to keep going when the going is hard and slow – that is patience.”

Veruca Salt is surely set up to experience failure and disappointment in her life, well if it was an actual life that is. Do you have a little bit of Veruca in you? These old ingrained habits can be quite hard to break, especially if you fail to recognize them. It’s time you recognize the failure and why it’s happening.

“The first step toward change is awareness. The second step is acceptance.”
~~ Nathaniel Branden

The third step that Mr. Branden left out above is action. If we are patient, and we create a plan and then act, things will progress. It may not occur as smoothly or as quickly as we’d like it to, but we’ll steadily move towards the goal. If we are not patient and try to prematurely move things along, it’s fair to assume that we would experience some degree of stress, delay or complete defeat.

“The two most powerful warriors are patience and time.” ~Leo Tolstoy

Set the goal, write out the steps it will take to achieve it and follow them with determination, faith and patience.

Rob Liano
Rock Star Life Coach & Sales Trainer
1.855.832.ROCK (7625)

 © Rob Liano and Rock Star Success Coaching, 2011. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rob Liano and Rock Star Success Coaching with appropriate and specific direction to the original content.

About Rob Liano

The Rock Star Success Coach & Sales Trainer, Rob Liano is a best selling author and a Certified Life Coach empowering others through Personal Development & Professional Achievement!
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2 Responses to I Want it All and I Want it Now!

  1. Pingback: What’s Your Problem – Part 1 | To book Rob Liano for your next event please 
call 1.888.379.8315

  2. Pingback: Just a Little Patience | Life Coach, Motivation, Success

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