Lost and Clowned: How to Succeed in Sales and Business

I took my parents to see the Ringling Bros and Barnum and Bailey Dragons show. After all these years, the clowns still have a major role in the performance. They’re still a main attraction.

After some minor research, I found out what it takes to become a clown.

It’s Not Rocket Science

It doesn’t take years of schooling and maybe it’s not as hard as learning the trapeze, but if you want to become a clown you would still have to study.  Things like make-up, costuming, juggling, stilt-walking, unicycling, mime, magic, skit-writing, and skit-production. Even pie throwing, making customized red noses, and elephant riding. Sounds kind of fun actually, but it still takes effort. You cannot just walk into one of the three rings and try to wing it.

You would also need a desire to perform, a willingness to travel and some level of athleticism, that is, if your goal was to be employed by the one of the more well known circuses.

If a clown has to study and practice to succeed at their craft, shouldn’t we?

“Get over the idea that only children should spend their time in study. Be a student so long as you still have something to learn, and this will mean all your life.” ~Henry L. Doherty

Repeat After Me

As a sales trainer and business coach I have noticed that many people fail because they expect to be taught something once and then they think that’s enough to “get it” and become successful. Can you imagine if you tried juggling chainsaws at your very first lesson? Someone would get hurt and it wouldn’t be pretty.

We do not have total recall so it’s not as simple as hearing something once. It takes repetition in order for anything to become ingrained in us, and then we can use it to our advantage and with confidence.

It’s safe to say that you had more confidence when you studied hard for a test than when you didn’t. All because you repeated the information so thoroughly. Have you ever been able to sing along with a song on the radio while driving? We all have. You learned that song by hearing it over and over again so at a certain point you can sing your heart out and drive as if you’re on auto pilot. And even though others might tell you to keep your day job, I’ll bet you sing with confidence.

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition. ~Nile Rogers

Stop Clowning Around

A clown has to study and then go out and repeatedly perform, show after show. We’ve established that in order to do this they first must be trained properly. But an equally important factor is that they keep doing it. In fact, they practice or warm up before each performance even though they already know what they’re doing. This way when the lights come up and they do it for real, in front of an audience, they are at their best.

  • Are you prepared to succeed?
  • When is the last time you had a refresher course?
  • Have you learned new tricks?
  • Are you performing to the best of your ability?

You have to perform at a consistently higher level than others. That’s the mark of a true professional.” ~Joe Paterno

Before you end up with a career that’s the equivalent of a pie in the face, decide to position yourself for success. Do whatever it takes, not only what’s easy or normal. These days being average has become normal and even acceptable, but that’s not a goal, no one sets out to be average.

Take some time today to plan the steps you can take to improve, so that you can break free from the pack and laugh, clown, laugh, all the way to a prosperous future.

Rob Liano
Rock Star Life Coach & Sales Trainer
1.855.832.ROCK (7625)

 © Rob Liano and Rock Star Success Coaching, 2012. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rob Liano and Rock Star Success Coaching with appropriate and specific direction to the original content.

About Rob Liano

The Rock Star Success Coach & Sales Trainer, Rob Liano is a best selling author and a Certified Life Coach empowering others through Personal Development & Professional Achievement!
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One Response to Lost and Clowned: How to Succeed in Sales and Business

  1. Pingback: So You Think You Can Multi Task? | Certified Life Coach, Motivation, Success

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