Coffee is for Closers!


If you’re in sales and you haven’t heard the popular phrase “coffee’s for closers”, then you might want to schedule a movie night for yourself or your sales force. The famous line is from the classic motion picture Glengarry Glen Ross, and has been repeated frequently in sales circles since it debuted in 1992.

In a brief but powerful cameo performance by Alec Baldwin, he utters this stinging statement to Jack Lemmon, “Put that coffee down, coffee’s for closers only.”

Why exactly is it that “coffee’s for closers”? I feel there are several reasons:

First, it can be considered somewhat of a perk (get it?). Meaning, if you sell, you get to enjoy the coffee–you know–to celebrate. To the victor go the spoils, so you deserve the coffee.

As for me, prizes are nothing. My prize is my work.
~ Katharine Hepburn

Secondly, it can be a way of letting someone know that if they aren’t selling very well, they really shouldn’t stop for a coffee break, but should get their butts on the phone and work to generate sales.

Sometimes you do need to take a moment to clear your head, especially if you’re grinding it out with no results. Other times, the luxury of a coffee break just has to wait. Making that next phone call becomes more important, and might just be the one that becomes the breakthrough.

Perseverance is the hard work you do after you get tired of doing the hard work you already did.
~ Newt Gingrich.

The third reason that coffee’s for closers is the one that I feel is most important: closers pay for the coffee! Salespeople pay for everything that runs a business. They’re the ones who bring in the clients, and their client’s money pays all of the bills. Whether it’s rent, phone bills, electric, even down to the toilet paper. And, yes, the coffee. Whoever sells the most, deserves the coffee because they essentially paid for it with their skill and hard work.

In fact, very often it is the hard work of the “closers” (the top salespeople) that helps average or struggling salespeople keep their jobs, because they increase the overall profitability of the entire company. While I don’t feel any salesperson should be allowed to keep their job when they’re technically not profitable to the business, there are many companies that look at overall numbers and prefer to keep bodies on board.

Another important way that top sales pros help other salespeople and overall profitability is through mentoring and coaching of junior sales staff.  What salesperson wouldn’t want to get sales tips from the best in their business? Whether formal or informal, such coaching is gold to other sales staff and the company as a whole.

So closers bring in the most revenue and, in some cases, make it so that certain salespeople get to keep their jobs. They deserve the coffee, don’t they?

You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise. ~ Patricia Fripp

It’s interesting that if you remove the “C” from closing, you’re left with losing. So close sales, don’t lose them.

Do you want cream and sugar with that?

Rob Liano
Rock Star Life Coach & Sales Strategist
1.855.832.ROCK (7625)

© Rob Liano and Rock Star Success Coaching, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rob Liano and Rock Star Success Coaching with appropriate and specific direction to the original content.

About Rob Liano

The Rock Star Success Coach & Sales Trainer, Rob Liano is a best selling author and a Certified Life Coach empowering others through Personal Development & Professional Achievement!
This entry was posted in Sales Training, Success Coaching and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

6 Responses to Coffee is for Closers!

  1. Dave says:

    I love the graphic of Alex Baldwin with the title Put Down the Coffee – can that be purchased as a poster?

  2. Tara says:

    Awesome!! And I prefer mine with Hazelnut creamer if you please!

  3. Jean Leonard says:

    Super! I haven’t heard that in a couple of years!

    Thank you for your time and Make It A Great Day!

    Jean Leonard

    Jean Leonard 469.233.8599 @UnlimitedEngage

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s